How Apple will not survive after the death of Steve Jobs - Research Paper Example His return did not only resuscitate the company but also disrupted seven industries: personal computing, animated movies, music, phones, tablet computing, retail stores, and digital publishing (Isaacson, 2012). Under Jobs leadership, Apple became a innovative company that introduced products in the market that rendered other product obsolete and revolutionized the industry itself. Today, Apple is the world’s leading brand due to the innovation and leadership that Steve Jobs introduced in Apple without which, Apple would be nowhere near its status as the world’s leading brand today. This success is attributed to Steve Jobs management style of structured leadership and organizational behavior that has been both criticized and lauded by its critics but nevertheless made Apple of what it is today. There are many literatures that described Steve Job’s management style.
