Marketing channel proposal for bank of America Essay

Marketing channel proposal for bank of America - Essay ExampleThis research will begin with the statement that marketing channels are important to a firm’s distribution objectives. The first is specialization and the second is contractual efficiency. The principle of specialization refers to the assignment of distribution tasks to firms that possess the necessary expertise. The paper presents the opening a 200 branch retail network embedded within the BS network. The marketing channel has two important parts: the physical distribution structure that moves a product from the manufacturer to the consumer or user and the consequent marketing structure that is established as a part of the channel of distribution to ensure the manufacturer that all marketing objectives are accomplished. The primary marketing objective of Bank of America is to profitably reach as many potential consumers of their products as soon as possible. The bank branch remains a viable and important delivery channel for retail banking customers and is the primary location for new product sales.